Call to Arms: creative people, use your energy to make some seriously positive social change happen

Hackney Yoga Project is about to go on a major fundraising push and need a powerful visual identity and story-telling strategy.  Next Wednesday November 30^th (1-5pm, in London’s Great Titchfield Street W1), social mission and change agent Good for Nothing has organised a four hour intensive creative session.  Some of the women will be there, too.

Get involved now

We are looking for designers and creative people across all platforms from the creative industries to help us.  The aim of Wednesday’s session is to produce a more clear-cut and concise visual brand identity, which will enable us to push forward our vital fundraising proposals.


If you would like to take part, please join the ning group and RSVP here: http://tiny.cc/bzhxi


Full creative brief here
Hackney Yoga Project exists to enable refugee and asylum-seeking women to practice yoga.  Yoga is a powerful and transformative practice and these women are having a rough time. 

The women we work with are determined to make life better for themselves, despite the little control they have due to circumstances beyond their control like war and human rights abuse.

Good for Nothing and Eye magazine support Hackney Yoga Project's search for visual identity

Hackney Yoga Project is delighted to announce that the brief to create our visual identity is now live. 

We’re about to go on a major fundraising push and a super visual ID is essential to power the effort.

If you’re interested in getting involved in creating this visual ID and doing some good for nothing, please join this ning group for the next steps.

The brief was launched as a ‘live challenge’ as part of a presentation by the brilliant ‘Good for Nothing’, the social mission of The Pipeline Project, that gives time, money and energy to do stuff that supports people trying to make positive impact and change happen.

The presentation took place at the tenth annual St Bride's Library conference, ‘Critical Tensions’, hosted by Eye magazine, the international review of graphic art Eye magazine. 

We thank Good for Nothing and Eye magazine for their generous support.

Watch this space

In graphic design the phrase ‘critical tensions’ is frequently described as a positive in design, with designers balancing opposing constraints and visual ideas in often ‘perfect tension’.

We think critical tension is a good way to describe Yoga practice.  While 'perfect' does not apply to the situations of the refugee and asylum-seeking women we work with, 'critical' and 'tension' certainly do.

Big thanks also to the best inner city farm in the world, Hackney City Farm, Yogamatters and the British Wheel of Yoga, the UK’s official governing body of Yoga, for their ongoing support.

Read the full report here.